Tuesday, March 15, 2011
Tablet Competition: Have the iPad Competitors Missed Their Chance?
Posted by Michael Knutson in "Other Slates & Tablets" @ 09:30 AM
"Over the next four weeks, at least three new tablets are expected from Samsung, Motorola, and Research In Motion. The good news? They're Wi-Fi only, which will keep their cost down and appeal to consumers looking to avoid high-priced tablets or lengthy carrier commitments for mobile broadband data plans. Now, the bad news: Their timing isn't great, which will likely dampen sales. Plus, WiFi-only pretty much eliminates them as contenders for desirable devices with integrated 3G."
The next few weeks should see a slew of WiFi (only) tablets released, but have the manufacturers missed their window of opportunity? Too little, too late? Research has found that the "sweet spot" for a tablet seems to be $351, while $524 was the "too expensive" spot. So the WiFi tablet prices seem spot-on. But, then there is the whole "ecosystem" ("what it can do") question again: Android 2.2 has apps, which may or may not be optimized for a tablet form factor, Android 3.0 is still short on apps, and QNX (PlayBook) is an unknown at this point. And, with estimates of iPad 2 sales being between 700K and 1000K for the first weekend, Apple is not standing still waiting for the competition to catch up. With a poll showing that 75% of potential buyers would prefer WiFi only, there seems to be a market, but the "other" manufacturers need to get in the game, and deliver quality full-function products.